The announcement is not necessarily surprising, as music and NFTs seem to go together like peanut butter and jelly. The company is now looking to expand on the success of the product by creating its own dedicated NFT division. Through the event, LiveXLive has launched its first NFT product in the form of digital concert posters. The 72-hour livestream, which featured over 100 popular music artists, saw 23 million viewers.įurthermore, the press release contains an interesting announcement regarding its entrance into the market of NFT stocks. The event was a great success, according to the company’s press release. The two companies are partnering for their “Music Lives” online music festival, which was first held last weekend. Recently, the company is finding publicity through its partnership with Vice Media. LiveXLive is a media company whose focus is in music streaming and online entertainment.
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